“Life is not a dress rehearsal.”
It might be cliche, but it’s some of the most powerful life advice I’ve ever gotten.
Anyway, as great as that advice is, it’s easy to forget to apply it some times. Especially when you’re marketing online.
You get into a groove and start taking people for granted. This usually happens on an unconscious level. You already “have” the visitor, prospect, or customer… in your mind at least. The pressure to keep impressing them goes away.
The other night, I watched a season finale of a TV show with my wife…
And in this show (which just so happens to be super girly and embarrassing to admit I watch!), the finale fell flat. Instead of delivering on some HUGE expectations they built up over the season, it just… fizzled.
I think a big part of it: the show had just been renewed for two more seasons.
The show creators thought they “had” viewers locked in, but they probably ended up losing a good chunk of them because they didn’t deliver with their best stuff.
What’s this have to do with you?
I wanted to share a perspective I’ve been kicking around lately. I’m hopeful it’ll help you transform your business:
What if you treated EVERY communication with your audience like a “season finale” that had to deliver?
Imagine how much treating every message like it were your list could change your business!
It doesn’t matter if you’re on a shoestring budget or swimming in gold like Scrooge McDuck. It doesn’t make money; it takes attitude. Anyone can embrace this.
This goes beyond the “nuts and bolts” of copywriting like headlines and bullet points. Those are important, but this mindset transcends them. It bleeds into everything you do… whether it’s a sales page, video, or customer support email.
Every interaction with your audience is another opportunity to wow them and make them feel valued…
Or take them for granted.
And it’s 100% up to you!
This could be your “secret sauce” that makes you stand above bigger, well-funded competitors… people who hide behind big budgets and stock photos.
Does your copy have any “dress rehearsal” moments?
Any messages where you’re mailing it in?
Every interaction counts.
It’s time to go through them with a fine-toothed comb because it’s season finale time, baby.