Russian Special Forces Training… for Your Marketing?

Dear Friend Comrade,

I want to talk to you about something today that will make your wallets strong.

Strong like bear.

Now that I’ve got a few obligatory stereotypes out of the way (might throw in “vodka” later), where were we . . . oh yeah . . . Russian special forces training.

As far as physical training goes, I’m partial to bodyweight exercises.  You don’t have to force yourself to go to the gym and struggle to find open (and sweaty) machines.  They’re easy enough for beginners but you can modify them to make them insanely difficult.  You can do them practically anywhere.

Oh yeah.  And they’re free.

Anyways, as cool as they are, I always thought bodyweight exercises were a poor substitute for weights when it came to building pure strength.

Until I heard about this guy.


Meet Pavel. He will crush you.

He’s Pavel Tsatouline, a former Spetsnaz physical-training instructor and current trainer of Secret Service members, Navy Seals, and various other elite people you don’t want knocking on your door in the middle of the night.

This guy is the king when it comes to bodyweight exercises.

I read his book The Naked Warrior (which is all about bodyweight exercises, and, despite the deceptive advertising, can be done with your clothes on.)

There’s a concept in there that caught my attention.

He calls it “greasing the groove” . . . and it flies in the face of everything my stack of Men’s Health magazines tell me about fitness.

Greasing the groove is all about frequency.  You do as many “mini-sets” of an exercise as you can, but you break them up throughout the day instead of doing them in a single gym session.

Fatigue is to be avoided at all costs.  You just get in as many fresh repetitions as you can.

Training in such a high volume strengthens the pathways in the nervous system and forces your body to adapt for maximum strength.

Pretty cool, huh?

Kind of reminds me of Gary Halbert’s advice about copying classic sales letters word for word to create “neural imprints” of great copy in your brain.

Well, I’ve been experimenting with Pavel’s grease the groove advice on the pull-up bar hanging in my apartment.  Take a shower, do a set.  Get ready for bed, that’s another set, etc.  All throughout the day.

The results so far have been astounding.

It doesn’t feel like hard work, so it isn’t such a big deal to do it.  That’s what I think makes it so effective.

So, I’ve been trying to take what I learned about greasing the groove and apply it in my marketing adventures.

How many times have you started out fired up about a project or venture, but burned yourself out after a few weeks of hard work?

I can’t even count how many times this has happened to me.

Greasing the groove stops this.  It’s doing something manageable enough not to burn yourself out but consistent enough to create a big impact.  It’s baby steps.

Jason Leister talked about it in his interview with Steve Gordon about building lead-generating systems.  You can check out my write up of that interview here.

And I touched on it in my “marketing campaigns are stupid” article.

I think greasing the groove is exactly what good marketing should look like.

You do something every day – even if it’s little – to reach more prospects, build trust with them, and give them something valuable.

You don’t wear yourself out because you’re going to be in this game (of controlling your own destiny and becoming financially independent) for the long haul.  You’re like a poker pro who grinds through thousands of hands before he gets to the champions’ table.

You don’t become a 3-day monk.

Keep greasing the groove a little every day until it’s natural to offer value.  Until it’s harder to come up with excuses not to market today than just sit down and do what you need to do.

And when you finally do launch that product, or when someone needs your services . . . well . . . the results will take care of themselves.

P.S.  What little things can you do every day to give your marketing a Russian special forces training makeover?  I’d love to hear from you.  Leave me a comment and let me know.