I don’t have to tell you we’re drowning in information.
With a few keystrokes, you can tap into an ever-expanding repository of statistics, opinions, and advice that makes the Library of Congress look like a neighborhood newsstand.
There’s no shortage of online business advice available.
Gurus have made millions peddling hope, instant results, and get-rich-quick schemes.
So access to information is at an all-time high…
But most of it is toxic.
99% of it is about as useful as a piece of chewing gum you stepped on in a parking lot.
“Listicles,” social media feeds, and celebrity gossip make up most of the average user’s online diet.
They offer a quick hit of pleasure, but nothing substantial for a discerning business owner like yourself.
They’re empty calories for your brain.
It’s easy to waste a lot of time on this stuff. It happens to me if I’m not careful.
What we put into our heads shapes the quality of thought that comes out of them.
You wouldn’t expect to get a six pack eating pizza every day…
But many forget this principle when it comes to their information diet. They chow down on empty words and sound bytes. Then they wonder why they’re struggling to grow their business.
If you want to have a better understanding of what it takes to run a successful business, maybe it’s time to consume better information.
Ray Bradbury, one of my favorite authors of all time, urged aspiring writers to “feed the muse.”
He encouraged them to fill their minds with short stories, essays, and poetry. To draw information from a variety of quality sources so it could rattle around inside their heads. Bradbury credited much of his creativity to practicing this throughout his career.
I think it can also work for businesses.
That’s why I’m on a mission to consciously improve the quality of my information sources.
We can’t absorb all of the stuff out there, and because most of it’s garbage, we don’t need to.
It’s time to go deeper instead of broader.
Less clickbait and tweets.
If you’re low on ideas and struggling to improve, take a look at what you’re letting into your mind.
Is your marketing muse a sedentary, overweight fast-food junkie?
Or is she a healthy, happy, organic-food loving inspiration?
The choice, as always, is up to you.