Are Your Customers Starving… Or Obese?

Go to a mall or public place.

Look at the people around you.

If you’re in North America or Western Europe, it won’t take you long to witness the obesity epidemic firsthand.

People are getting bigger and bigger. Adults. Teenagers. Kids.

None of these people are physically starving.

But their brains are constantly receiving hunger signals to eat. This happens thanks to our modern diet, lifestyle, and a thousand other reasons I won’t bore you with here.

It doesn’t take a marketing genius to see the demand is there. Hunger signals are hunger signals. The reasons behind them aren’t important. They’ll keep driving people to buy more fatty/fried/sweet food.

Are the people you want to be customers hungry for what you’re selling?

Copywriting, marketing, and storytelling “fan the flames” of desire.

They take the spark of demand and turn it into a blaze that’s impossible to ignore.

But, as great as they are, they can’t CREATE genuine desire.

Desire—the hunger signal that makes people crave your offer—creates the spark. Without it, your business has no foundation to build on.

Gary Halbert, one of the most successful copywriters of all-time, said he’d rather have “a starving crowd” than anything else when opening a restaurant.

If you don’t have a starving crowd, you’re in for an uphill battle.

It’s hard enough to persuade people to buy things as is; trying to convince them to buy something they don’t need or want is TORTURE.

I can’t help you in situations like this. People who say they can are frauds.

But you can help yourself…

Ask yourself:

“If I had zero copywriting skills, zero connections, and zero marketing budget, would people still be looking for what I’m selling?”

If your answer isn’t a resounding yes, tweaking your offer will put you in a much better position to profit than messing around with your marketing ever will.

Food for thought.