Why Do You Deserve Business Success?

Why do you deserve business success?

Maybe you’ve never asked yourself this directly.

But think about it for a minute.  Really think about it . . . before you launch into a laundry list of “reasons why.”

Was your initial reaction one of anger?  Disbelief?  Maybe a combination of the two?

If you’re anything like me it was!

Do you truly BELIEVE you deserve success in your business?

Do you truly BELIEVE you deserve success in your business?

I’m not trying to preach from a pulpit.  The reason I’m bringing this up is because I’ve been doing absolutely TERRIBLE with this.  I always appreciate it when people are open enough to admit their mistakes so others can learn from them.  That’s what I want to do for you right now.

It took a post over at Source Wave to make me receptive enough to take on the “success question” for real.

It’s been tumbling around in the back of my mind, but I always kind of . . . put it off.  There was never a compelling reason to worry about my “mindset.”  Not with so much actual work to be done.

But I’m seeing something now that I didn’t see before . . .

You see, right after I started thinking about this – whether I “deserved” business success – I got defensive.  Almost immediately.

“Of course I deserve success!” was my initial thought.  I mean, how could I NOT deserve success for crying out loud?

After all:

  • I put in a lot of hours
  • I’m not afraid of working hard
  • I study successful people obsessively
  • Etc, etc., etc. ad infinitum

I’m sure you have a list of your own.  A blood, sweat, and tear-stained list filled with a ton of logical reasons why you deserve business success.

But none of the items on that list (or even ALL of them combined) is a satisfactory answer to the question: “do I deserve to be successul in my business?”


It’s crazy.  It’s doesn’t make a lick of sense.

But all the items on your list are necessary, but not sufficient components of what it takes to be successful in business and life.

Where I’ve been going wrong (and where maybe some of you have been going wrong too) is assuming that, just because I take the same actions as the world’s most successful people, I would inevitably enjoy the same results.

I realize now that I’ve been operating with an incomplete model.  I’ve already mentioned how dangerous this can be for your business.

By focusing only on the actions and neglecting the mindset, I was operating with a “mental governor.”  Working this way is like having a Ferrari but being forced to spend your days driving through school zones.  It’s just as frustrating too.

business success

You have the potential to run like a Ferrari.  But assumptions and weak beliefs about success slow you down.  They turn your race car into a Segway.

Actions alone won’t get you to that top tier where I know you want to be.

There are millions of people out there who work themselves to the bone, who check all the boxes, who put in all the time . . .

Then they go home and wonder why they aren’t as successful as they want to be.

I’ll ask it before but I’ll ask it again now:

Why do you deserve business success?

Does your answer stem from the amount of “stuff” you do every day?  Or from your unshakable  deep-seated belief that you have an insane amount of value to offer . . . and that you deserve every good thing that comes your way?

Actions are tangible.  They’re easy to quantify and measure.  And it’s logical to assume that X amount of input leads to Y amount of reward.

It’s easy to fall into this trap.  It really is.

But don’t do it.

You need both massive action and belief.  Then you can have all the success you desire.

If you want to take the governor off that Ferrari, maybe it’s time to do some work under the hood.

P.S. What do you do to strengthen your belief that you deserve massive business success?  I’m working on this myself and would love to hear any strategies or techniques you’ve found helpful. Leave me a comment and let me know!