When’s the best time to start content marketing?
It’s a fair question, and one a lot of people just assume you have the answer for.
You’ve probably read or heard hundreds of reasons why you should be doing this.
But you also probably have your fair share of doubts. You don’t want to add another kink to your business just for kicks. There have to be tangible results.
What if you’re light on time, money, or patience?
Are any of the objections swirling around in your head legitimate reasons to put your content marketing strategy on hold?
Or are they just clever tricks your mind is playing on you?
Content Marketing is Easy to Put off Until “Tomorrow”
With all the immediate demands of running and growing your business, content marketing is one of the easiest things to put off for Tomorrow.
Notice how I spelled it with a capital ‘T?’ That’s because “Tomorrow” is a day that never comes…
Flip through your calendar if you don’t believe me.
The taxman is going to throw you in jail if you don’t pay up when the time comes. Customers will let you and all their friends know it if your product sucks. Clients will drop you if you don’t respond to their emails.
But none of that stuff’s going to happen to you if you put off content marketing for another day.
You know you should get around to it, but wouldn’t it be easier once you have more customers? A bigger product line? More free time?
You Can’t Afford to Keep Waiting
You can’t afford to keep putting off content marketing.
Not if you want to be at the top of your niche’s food chain in the next five years.
The benefits you get from content marketing (done well) are too important.
In a increasingly competitive online space, it isn’t enough just to have a solid product and customer service anymore. Those things are necessary, but not sufficient for long-term niche domination.
Content marketing won’t revolutionize your business overnight. But it will land you more opportunities, customers, and authority in your niche than you could ever imagine if you start now and keep at it.
This isn’t a quick-fix solution. There’s no shortage of internet marketers hawking those… usually in info products for $97 a pop. I’ve had it up to here with those guys, and I’m sure you have too.
Content marketing is a philosophy you have to embrace. It’s a long play (i.e., more than a few months) that pays off for years down the line.
The Best Time to Start
The best time to start content marketing is yesterday.
The second best time to start is today.
Assuming you have something valuable enough for people to want to buy, it’s never too early too early to start building your platform.
Doing this doesn’t take a huge budget. But it does take 1) time, 2) a plan, and 3) consistent effort.
You might not see staggering results right away, but they compound over time. Every additional visitor who stumbles across your killer content is another opportunity to win over a lifelong customer.
Building your platform is kind of like paying off the mortgage for your house. At first it doesn’t seem like you’re making any progress. Your checks are paying off the “principle,” just like your content is establishing your authority in your niche.
Keep at it, and your results will start to accelerate quickly. People will start linking to your content. Leads will come to you instead of the other way around. And you’ll be able to
Bottom line: invest in your platform now to reap off customers, profits, and an edge over your competitors later.
Start Building Your Platform Today
Content marketing will help you develop your platform. You’ll be able to get attention with this platform, build people’s trust there, and establish your authority as an expert in your niche.
But you’ll only be able to do these things if you start now. Invest as much into it as you’re comfortable with. The key thing is to start; you can always change your course along the way.
You won’t see results as quickly as you would with a paid traffic campaign, but they’ll pile up over years. And they’ll last because you’ve created a solid foundation on which your business can thrive.
Let’s stop finding reasons to put this stuff off for “Tomorrow.” The long-term success of your business demands it.