March 2013 Cosmopolitan: A Headlines Masterclass
I bet you could dream up your own March 2013 Cosmopolitan headlines in a few minutes.
“Cosmo headlines” are so consistent month after month they’ve become an institution.
I used to wonder why people would keep buying new issues of what appeared to be canned material like it was their job . . .
But that was before I began studying copywriting or understood the power of classic headline principles. That was before I learned about the universal appeals that make people powerless to resist.
This month’s issue is no different. It offers a perfect opportunity to analyze each of the headlines on the cover and point out why it’s so effective.