The Amy’s Baking Company PR Disaster (Or, How NOT to Turn the Entire Internet Against You)
The internet’s full of what I like to call “bad car wrecks.”
Awkward moments that would’ve went unnoticed in the pre-online days become objects of digital fascination to satisfy our morbid curiosity.
For the past month or so, the firestorm surrounding Amy’s Baking Company has been my favorite flavor du jour.