“I would create a product, but I just don’t have any ideas.”
It doesn’t hurt to have a few good ideas. You should generate a lot of them – even a lot of awful ones – every day. If you’re out of practice, James Altucher wrote a great post about how to become an idea-generating machine.
While you might not have any product ideas of your own, this is the ultimate copout. The lame excuse that makes all the others almost look legitimate in comparison.
You don’t need original product ideas. Not anymore. Not with the Internet around. People give them away for free all the time. You just need to know where to look.
It’s a double-edged sword. Never before has it been easier to whine about life’s minor inconveniences on a public stage. Social media, forums, and other community sites are festering grounds of this entitlement mentality. They’re full of enablers telling strangers that they “deserve” to feel slighted by the most trivial of things.
And most people are drinking the Kool-Aid.
But this is also a good thing, if you know how to use it. You see, the Internet is a looking glass into the psyche of your prospects. It’s the most advanced market research tool to date. And the best part is it doesn’t cost you an arm and a leg either.
Niches have organized themselves for you into different genres of websites. Visit a few of these sites, and you can glimpse into the minds of your prospects.
How do they talk to one another?
What frustrates them? What do they complain about the most? Feel free to “go undercover” and join in.
Most importantly: how can you eliminate those frustrations or problems from their lives?
Those are your product ideas: the valuable solutions people will happily pay you to provide for them!
It’s up to you to find a workable solution and package it into a product. This isn’t as hard as it sounds, but the only way to get better at it is to get out there and actually create.
When you pull it off, people will reward you handsomely.
Don’t feel obligated to use the Internet as a personal dumping ground for petty problems just because everyone else is. Instead, launch a laser-focused market research campaign and give the people exactly what they want.
Time to get going and create a product!
And cross off another excuse in the process.
P.S. After you have an idea for a new product, you need to position it in a way that makes it irresistible to your prospects. Enter your email at the top-right of the site to sign up for a free report and email updates that shows you how, step-by-step.