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What George Lucas Taught Me about Bad Bargains (and How to Avoid Them)

Corey Pemberton

Nerd confession time:

When we were in 4th grade, my friends and I got into Star Wars cards.  Really into Star Wars cards.

We spent our recesses orchestrating trades complicated enough to make Roger Goodell blush.

One day, my friend pulled off the steal of the century:

R2-D2 . . . for a measly little X-Wing!

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The Great Job Hoax

Corey Pemberton

Is the sweat on your brow really your best asset?

That’s what your college career counselor wants you to think.

And if you use this “asset” the way they expect – if you ride out a desk job for 40 or 50 years and apply the advice of mainstream financial gurus – you’ll be rich enjoy a comfortable retirement hopefully have enough cash left over to support yourself in the end.

Adhering to conventional wisdom means tucking away 10% of your income into a retirement account, building a balanced stock portfolio, and resisting that Corvette while in the throes of your midlife crisis.

Most people make these sacrifices with hardly a second thought.  Sounds like a reasonable trade, they think.  Not a lot to ask for a comfortable retirement.

Or is it?

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The Entrepreneurial Mindset from the Mouths of Babes

Corey Pemberton

Proclivity for greatness is your birthright.

Don’t believe me?  Just spend a day hanging out with your niece or little cousins.

Pay attention to the way they interact with one other and the outside world.  Whether they’re speaking uncomfortable truths or tugging at your shirtsleeve asking you “why,” their universes are entirely devoid of filters.

Children are born with a fine-tuned entrepreneurial mindset.  They’re naturally curious, self-confident, and eager to solve the world’s problems.  Limitations – especially arbitrary ones foisted on them by authority figures – are their worse than the monster hiding under the bed.

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Are You Too “Straight-Laced” for Financial Greatness?

Corey Pemberton

Ever break the law?

You’ll have to, if you ever want to taste financial greatness.

The “Law of Financial Gravity” exerts its pull on slackers and hard-drivers alike.

It plucks you from Mom and Dad’s basement, the Sigma Chi frat house, or wherever else you may be found.

The Law funnels you into a “cozy” corporate environment.  It decrees that a modest salary, two weeks’ paid vacation, and a 401(k) is a reasonable exchange for the value you provide to society.

If you follow it to the letter, you can rest easy at night from your three-bedroom (bank-owned) home in the suburbs.

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Now Revealed . . . The Top Secret Success Formula

Corey Pemberton

And I thought the days of snake oil salesmen and traveling hucksters were over.

I used to be blissfully ignorant about such things before I got interested in business.

Sure, I thought, there are a few shady characters out there, but most people are straight up and the FTC takes care of the rest.

Ah, simpler times . . .

Ignorance is bliss, right?

But it didn’t last forever.  The moment I got a little interested in making money, all sorts of modern-day charlatans started beckoning to me from their spots in the world’s collective alley.

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About Corey Pemberton

cjp profile smallCorey Pemberton is the founder of Copy Arc. Plays with words so you don't have to. Believes in great stories, quality over quantity, and the simple things. Get more here.

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What Clients Are Saying…

"We've hired Corey to write numerous reports and books for us over the last year. Most freelancers that we work with are flaky and they usually under-deliver on content - Corey does the exact opposite. He delivers stuff on time, and I'm always impressed by how in depth his research is. Highly recommended."

justin-Justin Goff, Founder, Gym Junkies


"Everyone knows that content is king when it comes to online marketing. But it actually goes beyond that - quality content is really what drives engagement and response. That's exactly what Corey provides, writing of the highest quality that also has a personality and tells a story. We always get enthusiastic responses from our readers to his posts.

"In addition to the caliber of his writing, Corey is a true professional who has a passion for his craft. Always delivering on schedule, he takes the time to thoroughly research his topics, adds relevant headings, links and illustrations, and has the rare ability to take a technical subject and make it familiar and understandable."

arun

-Arun Sivashankaran, Founder, Funnel Envy


"Corey has been a huge part of my content marketing strategy at Convert Themes. He has the ability to tackle a wide range of topics, especially in the world of conversion optimization. His voice, versatility and quality of work is fantastic and personally I enjoy working with him!"

jen

-Jen Gordon, Founder, Convert Themes


"Corey is a very sharp writer who doesn't require handholding. He delivered quality writing well ahead of the schedule we established together. He knows how to write content that aims to sell. I look forward to working with him again."

billybob

-Billy Bob Brigmon, Founder & CEO, Mpathy


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