Men’s Health May 2013: Build Muscle, Write Better Headlines
What do you get when you combine a psychopathic knight from HBO’s Game of Thrones and a list of some (mostly) awesome headlines?
Why, the Men’s Health May 2013 cover of course!
You might have seen my Cosmo headline case studies for the past two months. April is here and March is here.
Well, I decided to change up the subject of May’s case study to give you a flavor of how a different magazine uses headlines to catch readers’ eyes at the newsstand.
Despite targeting a completely different demographic, Men’s Health relies on the same headline principles as the people over at Cosmo to make readers intrigued enough to read their articles.