You’ve been working hard, so why don’t you take a minute to kick back and relax?
Draw the shades.
And don’t forget to get your popcorn ready.
Today’s your lucky day: Shark Week comes early!
Your ads after a David Ogilvy Makeover.
Are you religious in your adherence to the “reduce, reuse, and recycle” lifestyle?
Have you ever spent a weekend chained to a condemned tree, squared off against an approaching bulldozer?
Extreme environmentalism… it’s like a Chia pet for your car!
No?
Neither have I.
But my observations of some of these extreme environmentalist types (living in Austin gives me plenty of opportunities to people watch) got me thinking…
They’re at it again.
I was at Walgreens the other night picking up some healthy food chocolate and something caught my eye on the magazine stand.
A fresh new copy of an April 2013 Cosmopolitan.
Despite my overwhelming masculinity, I couldn’t help but be sucked in by the glossy cover, the irresistible headlines, and Kim Kardashian’s “Steve Urkel” shorts.
If you haven’t seen it yet, here’s a copy of the (U.S.) front cover:
Shorts so high they make bellybuttons (and pregnancies) invisible!
Pretty slick, right?
Today I’m going to talk to you about business philosophy.
Except I’m going to talk to you like a two-year old would.
Don’t be offended.
This isn’t meant to be patronizing. I’m not trying to talk down to anyone here.
But this needs to be said. In fact, I wish someone had done me this favor a couple years back.
Before you make your next major business or life decision, do me a favor and ask yourself a question:
Marketing campaigns from multinational corporations have most of us fooled.
They’ve sown their deceitful messages far and wide. Messages that tell us we need to make more, buy more, spend more.
Then maybe one day – as long as we do everything we’re supposed to – they tell us we’ll finally be able to fill that keeping-up-with-the-Joneses’-sized hole in our lives that’s been making us miserable.
Except they don’t tell us that it was arguably they who artificially created that “hole” in the first place.
And the Big Day? The one where we’re supposed to wake up and have everything we could possibly desire?