If you don’t know where you’re going, chances are you’ll never get there. Or if you do, you’ll never even know that you made it!
What does this have to do with advertising, you ask? A whole hell of a lot. You see, 99.9% of the advertising you’re
tormented with annoyed by exposed to every day is big-time, “brand advertising” used by the Fortune 500 types. Either that, or it’s small businesses doing their best to copy the big, Fortune 500-type advertising.
This is where a ton of people run into trouble.