You know Paula Deen, right?
She’s that cook on TV with a southern drawl, platinum blonde hair, and a love for butter.
I haven’t had many of her recipes, but the ones I’ve tried threatened to send me straight into a sugar coma. Delicious? You bet. But healthy? No way in the world…
Unfortunately, Paula was diagnosed with Type II diabetes about a year back. And now she’ll probably have to cut back on the sugary, buttery goodness.
Let’s just hope that doesn’t stop her from coming out with delicious new recipes.
Anyways… how is this relevant to writing copy in any way?
Patience, my friend. Give me a second. Paula can teach all of us something about writing better copy.